Grade Level
4th Grade
Subject
Entrepreneurship, Financial Literacy, Math, Decision Making
Duration
40–45 Minutes
Key Concept
Businesses must set prices that cover production costs while remaining attractive to customers
Materials
3 items included
Includes the Lesson Plan, slideshow, and printable student worksheets.
Lesson Overview
Students learn how to explain how and why businesses set the prices they do.
Learning Objectives
✔ Explain why businesses set prices for products
✔ Create reasonable selling prices that exceed production costs
✔ Calculate simple purchase totals using addition
✔ Understand how pricing decisions affect customer behavior
✔ Communicate reasoning behind pricing choices
Activity Overview
1. Introduction – 5 minutes
Introduce the challenge.
2. Pricing Discussion – 5 minutes
Discuss why businesses set prices and introduce production costs.
3. Hands-on Activity – 15-20 minutes
Choose selling prices and explain why they set that price.
4. Customer Rounds – 10 minutes
Students calculate totals using THEIR prices from hands-on activity.
5. Closing Discussion – 5 minutes
Ask: “What makes a good price?
Exit Reflection: “What was the hardest part about setting prices?”
Allow 2–3 students to share.
Total Activity Time: 45 minutes
Materials
- Slideshow (8 slides)
- Candy Store Pricing Worksheet (2 pages)
- Pencils
Ready to teach?
Download all lesson materials in one convenient package.
The downloadable lesson plan includes detailed state standards alignment to help educators connect this lesson to curriculum requirements.
Download Individual Plans Separately
Provided by Zolli® Candy as a free classroom resource.
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