Grade Level
6th Grade
Subject
Entrepreneurship, Product Development, Customer Feedback Analysis, Marketing Thinking, Problem Solving
Duration
40–45 Minutes
Key Concept
Companies use customer feedback to identify product weaknesses, determine root causes, and redesign products logically
Materials
4 items included
Includes the Lesson Plan, slideshow, and printable student worksheets.
Lesson Overview
In this lesson, students will take on the role of product designers and problem solvers. Using customer feedback, they will analyze real or simulated product reviews to identify common issues and determine the root causes of those problems. Students will use evidence from the feedback to develop practical improvements, redesign a product, and create a persuasive presentation that explains and justifies their solution.
Learning Objectives
✔ Analyze customer feedback to identify product weaknesses
✔ Identify product weaknesses and separate symptoms from root causes
✔ Propose logical improvements based on evidence
✔ Redesign a product based on customer needs and feedback
✔ Present findings clearly with organized reasoning
Activity Overview
1. Introduction – 5 minutes
Most products are not perfect when they are first created. Companies use customer feedback to improve products. Today you are product development teams responsible for improving a candy product.”
2. Product Analysis — Group Work – 20 minutes
Student Task: In groups of 3–4, students identify problems and solutions based on customer feedback.
3. Group Presentations – 15 minutes
Each group presents their findings (2–3 minutes).
Encourage audience to provide constructive feedback after each presentation.
4. Class Discussion & Exit Reflection – 5 minutes
Classroom discussion with included questions.
Materials
- Slideshow (8 slides)
- Candy Product Case Files
- Product Analysis Worksheet (2 pages)
- Pencils
Ready to teach?
Download all lesson materials in one convenient package.
The downloadable lesson plan includes detailed state standards alignment to help educators connect this lesson to curriculum requirements.
Download Individual Plans Separately
Provided by Zolli® Candy as a free classroom resource.
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